May 29, 2013

Freeway’s National Artist Collector’s Series Lucio San Pedro Fall 2013

The Row, Glorietta 1
Music and fashion meets as Freeway celebrates its 100th anniversary with the launch of the 9th installment of the National Artist Collector’s Series Fall 2013 last May 28 at The Row, Glorietta 1.

This year, the title was given to the man whose musical talent and influence greatly affected the course of Philippine music and culture. None other than Lucio San Pedro, hailed National Artist for Music in 1991

The night was filled with nationalistic grandeur attended by Philippine fashion and music enthusiasts, media, bloggers, and family and friends of Lucio San Pedro, as his music in the background played by a live string ensemble. The guests were able to witness the unveiling of the much-anticipated Fall Collection for 2013 featuring a wide array of tops and dresses with designs complementing Lucio San Pedro’s musical aesthetics.

Lucio San Pedro Fall Collection for 2013

Freeway x LSP Dress with overlap skirt  & peekaboo neckline with Dance of the Fairies P1899.75 AFreeway x Lucio San Pedro - Sleeveless overlap skirt
& peekaboo neckline detail dress with title
Dance of
the Fairies P1899.75

Freeway x LSP knee length Mod dress with Ugoy ng Duyan lyrics P1699.75Going Mod, Swinging back to the 60's. Above the knee
length dress with Ugoy ng Duyan lyrics at P1699.75

Freeway x LSP Longsleeve button down workshirt with Ugoy ng Duyan lyrics on cuffs P1599.75 BLongsleeve button down workshirt with Ugoy ng Duyan lyrics on cuffs P1599.75  

  Freeway x LSP Sleeveless dress with pleated collar and Ugoy ng Duyan Lyrics P1899.75 A      Freeway x Lucio San Pedro - Sleeveless dress with
pleated collar and waistband details with Ugoy ng
Duyan Lyrics P1899.75

My personal favorite, Dance of the Fairies at P1199.75 - Sleeve extended printed tee with elastic hemline detail. Available colors: Black

Hosted by Rachel Alejandro, the event started with a video montage of San Pedro’s life and works. The guests were taken back in time as they became more familiar of the National Artist’s biography and how he came to be an outstanding and inspiring individual to the Philippine musical culture. After this, the guests were treated to a beautiful medley of songs prepared by high school students straight from Lucio’s hometown, the ARS Noveau Chorale from Angono Rizal Lead School for the Arts. They awed the audience with hits such as Sa Mahal Kong Bayan, Piliin Mo ang Pilipinas, Kayumangging Malaya and Sa Ugoy ng Duyan. Also a respected musical talent herself, Ms. Rachel Alejandro surprised the audience by joining the kids onstage and performed with them.

Lucio San Pedro’s family and friends

Of course the night wouldn’t be complete without Lucio San Pedro’s beloved family being present. The night’s special guests, Kristy San Pedro Salita, Rhodora San Pedro delos Santos, Alberto delos Santos and Prof. Gabby San Pedro Rojas, did a special interview with Rachel onstage.
In line with the nationalistic theme of the event, the night was capped off with the presentation of the winners of the recently held Art Bag Design Contest. Their winning designs, Fiestas in the Philippines by Kevin Roque and Ang Huling Babaylan by Christine Sioco, are now available in Freeway stores nationwide.

Bags oh bags!

Winning designs in the Art Bag Design Contest

DSC04581Luckily, I brought home one, L.San Pedro Dance of the Fairies pouch. Thanks Freeway

Bloggers spotted: momsworldofartsandhappiness and moi

For more information and to shop online, visit:
Follow Freeway on Twitter and Instagram @FreewayOnline
For more event photos, visit ClumsyClariss FB Page.

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