Sep 10, 2013

Master Chefs 2013 Barangay Cooking Challenge is On!

Do you have that strong desire to cook and create experimental recipes? Do you find yourself so creative every time you’re in a kitchen setting? Does cooking even the simplest meal make you on fire? Do you hear a ring every time you witness a cooking challenge? Well, then I guess this is a good news for you. Because you can now put your cooking creativity to the test as SM Hypermarket launched this year’s Master Chefs 2013 Barangay Cooking Challenge.

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Master Chefs highlights the everyday excellence displayed by carinderias, canteens, food stalls, and home kitchens in making exquisite dishes. These places produce exactly what Pinoys crave for simply because these cooks desire to eat the same masterpieces they create. And because they have truly captured Filipino taste, the barangay chefs are this year’s focus.

Master Chefs 2013 Barangay Cooking Challenge launched last September 5, 2013 marked the start of cooking competitions to be held in all 37 SM Hypermarkets nationwide. The Barangay Cooking Idol introduces something new. It is a competition open not only to anyone who cook well, they should have other talents too. Those who aspire to become Master Chefs must incorporate a routine that wows the crowd. They could sing, dance, act, anything amazing is welcome. At the end of it all, Master Chefs 2013 will introduce a new breed of super chefs that are not only exemplary cooks but also talented individuals.

Master Chefs 2013 will also reinvent the Pinoy’s all-time favorites; adobo, sinigang, pochero, kare-kare, chopsuey, Caldereta, menudo, pinakbet, and in the process, discover new ways of cooking the Master Brands. Master Chefs will creatively put new twists in the food products people have learned to enjoy like Nestle All-Purpose Cream, Maggi Magic Sarap and Maggi Savor, CDO Funtastyk, Idol Cheesedog, Bibbo Hotdog, and Ulamburger, Bounty Fresh Gourmet Chicken and Nuggets, Purefoods Tender Juicy Hotdogs, Stuffed Nuggets and Chicken Drummets, and Unilever Knorr Soups and ready mixes.

Master Chefs 2013 was launched at SM Hypermarket Cubao and was hosted by none other than Papa Dan of 97.1 Barangay LS and Monica Verallo of Unang Hirit. The Master brands and their reputable chefs Chef Paolo Sia, Chef Kris Alcedo, and, Master Chefs 2013 ambassador, Chef Hasset Go were there and showed more exciting ways of mixing up their signature products. And for a little more flavour for the crowd, games with cool prizes were played by the audience. Of course, the event would not be complete without great tasting food. It was truly a culinary event highlighting the barangay’s cooking talents; a food fest no Filipino can ever say no to.

Event Photos

Hosts Monica Verallo and Papa Dan, with Chef Hasset Go as 2013 Master Chefs  ambassador


Chef Paolo Sia doing his Fire cracker dish for everyone to try


Bloggers who covered the event were also game for anything

…even this cool yet crazy kind of game


And this one too

People from different barangays participated at the launch and cheerfully joined each game


Winners and participants who joined received gifts from SM Hypermarket


Chef Kris Alcedo preparing Chicken Nuggets Chezee and Barbecue Rumaki


Chicken Nuggets Chezee and Barbecue Rumaki by Chef kris (This one’s my favorite since it’s very easy to prepare.)


Here’s another game, nuggets eating contest.

Go Ria and Ate Beda (co bloggers)

Barangay peeps battling for the best in chicken dance

And another game, Hotdog tower game. This one’s difficult I guess but the lady in green made it less than a minute. Cool eh!


Chef Hasset cooking his version of Caramelized Chicken Thigh Fillets with Stir fried Vegetable Hotdogs Rice Pancake

For more event photos and updates click HERE.

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